The deep internet penetration can affect how you sell makeup online
The deep penetration of the internet has enabled even the remotest parts of the world to have internet connectivity. This has seen the proliferation of Smartphones, PCs, and tablets. Therefore, more consumers can access any information they want anywhere, anytime. If they want to buy a certain product, they will go to the manufacturer’s website, get details about the product, and check out customer reviews before they can buy. So by the time they decide to buy the product, they have known its quality, the average price and how it can help them solve their problems. So makeup business owners have to offer quality products, attach comprehensive descriptions, set the right prices and explain how the product will help customers solve their problems.
It’s hard to sell makeup online with already established brands offering the same
With big makeup brands already on the market, it’s hard for new cosmetic businesses to break into it. Don’t forget that the big makeup companies have the resources to market their brands extensively across all channels, including offline channels like radio, television, newspapers, and magazines.The best way new cosmetics businesses can outsmart the big brands is to offer a customer experience that is out-of-this-world. But, they must first work to ensure that customers discover them. They must also put up mechanisms to entice customers to be part of their brand story. New makeup businesses also have to market their brands using multiple channels like social media marketing, email marketing, search engine optimization and more to create awareness.
Free or cost-effective shipping is the biggest challenge new businesses face when looking to sell makeup online
Many established makeup and cosmetics online businesses are offering free or cheap shipping to entice more customers to buy from them. This can be a challenge for new cosmetic businesses because doing so will seriously erode their profit margins. The truth is if shipping significantly adds up the cost of the makeup, then a customer would prefer to buy from a physical store. Worse still, they will abandon your website and head to the competition.
New cosmetic businesses are not able to harness the power of influencers to sell makeup
Established cosmetic companies have the money to pay celebrities to endorse their products. While this is an old concept of creating awareness and getting people to buy, it still has a huge impact. New cosmetic businesses have been able to use social media and other free marketing techniques to bridge the gap, but that’s not enough. Celebrities still have a great influence to convince many people to buy a particular brand. However, with Facebook working hard to create tools that will help cosmetic brands to taps into the power of influencers, the future looks promising for new makeup businesses.